Do you think your business needs a blog? Blogging not only helps your business to attract readers, but it also became a need to maintain an online presence, and to stand above the competition. Blogging tips discussed in this blog will help you to add value to your way of blogging.
There are many businesses out there that provide the same kind of products or services you do. However, no two companies are identical, so you need to emphasize what makes your company or business unique.
Blogging helps you to show the personality, information, and experience that will distinguish your business from the other competitors and even compete against business brands. If you want to make your presence to your target audience, your business needs a blog.
Interested to know how I made a 6-figure blog in a year? Read here.
It might be nice to hear that blogging tips help your business to build brand awareness and showcase its expertise, but without any tangible evidence, it may not be exactly convincing. Well, here are some studies and surveys show why blogging is good for businesses.
These are the statistics I have collected for you:
- Custom content from blogs warms customers and the audience up to your business.
- Businesses that blogs generate more leads than businesses that don’t.
- Blogging can sometimes be as effective, if not more, in promoting your company than through advertisements.
15 Blogging tips that will work.
1. Define Your Blogging Niche.
Defining your blog niche is the hardest and essential part of Blogging. The slot is nothing but on which topic you want or interested to write about. My opinion is to choose a niche that is profitable in the market & you have some good knowledge about it. Also, look if you’re passionate to write about it.
Try to choose one particular niche for your blog because it will help your blog in the long-term and grow fast. Also, it will be easy for the audience to understand and talk about your blog.
If your blog is on a particular topic, then you can attract targeted audience traffic to your website. And you know targeted traffic always helps you to get more conversion and traction.
2. Write about solutions to problems.
The word problem-solving means solving your audience or visitors’ problem by writing a problem-solving blog post as a one-stop solution with all the resources needed.
Before writing problem-solving content try to Identify your target visitor’s problems and queries what they have?
You can Identify your visitors problem & interest just by opening your Google Analytics and choose User Behavior. You can also Identify on which article a user engages and spends more time. By this, you can Identify your visitors problem. Now, you need to write high-quality articles that solve your audience’s problem.
3. Make your Site highly attractive.
Your website design matters the most in this digital world; no one wants to visit the website, which is completely messed up or old fashion. Nowadays, Information could be found all over the internet. If your Website is not looking good or easy to use and is not user-friendly, then the visitor will never return.
Make your Website/blog look professional and User-friendly. As a first impression is the best one. So you need to spend your time & money to improve your site design. I would suggest you buy a premium theme for your website such as Elegant theme, where you can customize and design your blog like a pro.
4. Optimize Website Speed & Make your Site Mobile friendly.
You know Website speed & Mobile-Friendly design is the main factor coming under the top 10 Ranking Factors of Google. The Minimum website speed should be in the range of 2 seconds to 5 sec. So first check your Website Speed on speed checking tools like Pingdom speed tool, Google website speed checker.
If you find your site is taking longer than 5 seconds to load, it’s a red signal, you need to optimize your website for speed. For optimizing the website speed, you have to optimize your blog’s images, CSS files & remove unwanted or unused plugins.
Always try to use WordPress hosting; it gives you better hosting space & Speed. I would highly recommend going for SiteGround Hosting, one of the biggest hosting companies, and you can get started for just $3.9/month.
Next thing, you need to make your website mobile-friendly. You can use the AMP plugin on your site. If you optimize your mobile site, you’ll be able to make it mobile-friendly, which will ultimately help you rank on search engines.
Also, these SEO tools will help you get your blog skyrocket in no effort, and they are must-have.
5. Writing longer, In-depth & Unique Articles.
Did you know in-depth & unique articles that more than 2000 words can help you rank well in search engines? Because the search engine wants to serve the quality of articles to the searching audience. You can write how-tos, guides, case studies and so on.
As you rank on Google, the blog traffic will increase and visitors eventually. So I suggest you all focus on the quality of the content, not the quantity. Instead of writing 10 to 15 small articles per month, try to write 2 to 3 in-depth longer articles that help you to get more traffic for your blog.
6. Learn Basic SEO Optimization
If you want to be a good well-known blogger, then you need to know about SEO. Understanding the simple SEO tips, you can write SEO optimized articles and posts that rank high on Google. There are many benefits as you rank on the 1st page of Google, you will get lots of qualified search engine visitors. Your site credibility score will also increase, and industry influencers will notice you.
Like using low competitive & high converting Keywords in the article, how to find and use LSI keywords, ways to write Engaging & well-optimized Blog post, how to use the keywords in the title, Slug, and meta description, Image optimization, and ways to increase CTR.
These are some essential & straightforward optimization tips you need to learn as a beginner.
Learning SEO will also help you get backlinks (good quality backlinks) which increases the domain score and shows Google, how good a site is. You can easily manage your backlinks and SEO practice through a tool called Semrush and every blogger or website owner must have an SEO tool, to keep a record of how the website is doing.
Check the website’s backlinks here:
You can read how to get started with Semrush here.
7. Guest Blogging.
Did you know that Guest blogging is the best way to Get Traffic & showing your expertise in front of Millions of visitors across the globe? Guest blogging on other people’s websites increases site Traffic, Credibility, and Brand Awareness of your Website.
Guest Blogging – the best way to connect with your niche Influencers. With the help of Guest blogging, you can Increase your Site Authority, and you also get Backlinks.
For guest blogging, find some sites which are similar to your site’s topic. In this way, your content writing skills will be seen by huge number of audience. Remember one thing, whenever you submit your post, make sure your content is well written — informative, high quality, and without any Grammar mistakes. For Grammatical & Tens errors you can use Grammarly Tool.
8. Commenting on other Blogs.
Blog commenting is another old way to build “no-follow” or “dofollow” links which will bring some decent referral traffic. It gives you some increase in ranking in SERP. By regular valuable blog commenting on others’ blogs, you can also build relationships with many bloggers.
Always try to leave genuine comments on other blogs. By regular Blog commenting, you can drive good Traffic & Some link juice to your Website.
9. Building Trust and Authority.
Many research says that more than 70% of people buy products & services from well known or suitable marketed Brands. Simply no one buys from strangers they only want to buy the right quality products and from Trustworthy sites.
If you think that only traffic can give you lots of sales & conversion, then you are wrong.
First, you have to build trust & authority for getting good sales and conversion.
- Do guest blogging for well-known Brands. Write a high-quality In-depth article with good SEO practice that’s why you can able to rank on the 1st Page of Search engine.
- Never recommend products & services that you don’t use or don’t know personally and try to interview with other bloggers or niche experts. Also, you have to try to get good testimonials from other website owners. Follow these tactics to build your website authority & trust.
10. Connect with Influencers
Connecting with other Influencers & Bloggers helps you a lot if you are new to the industry or just started two to three months Ago. What would be the effect when you connect with other Influencers?
- You can get Traffic & Links from the influencers.
- Influencers provide you with a solution to your problem.
- They can help you to improve your skills & expertise
- You can Increase you’re earning by there strategy.
These are more than enough to build a Successful Blog. Create a blogging network that helps you in the future.
11. Build your Email list
It’s never too late to build an email list. If you haven’t considered creating one, then you need to start today. It’s been said that building an Email list will give you a 445% higher return than any other means of communication with the audience. As your most loyal customer lives in it.
By creating an email list, you get benefited by:-
- Promote your new content article without thinking of Search engine Rankings.
- You can Interact & build a relationship with your subscribers.
- Also, promote products & services to your subscribers.
- Promote your social media profile & Pages.
A better way to start email marketing is with ConvertKit with a forever free plan. It’s easy to use and its design will fit your website. When I started blogging, I switched from Mailchimp (now, Mailchimp as limited it’s features for forever free plan and it sucks, you cannot schedule your email anymore) to ConvertKit, I was able to increase my email list from 500 to 20000 subscribers in 6 months.
12. Start Building Your Audience.
Building your Audience is very important in this competitive era. But the question is how to build an audience? You have to convert your site visitors to regular visitors for your Site and ultimately your paying customers. For converting website visitors to regular visitors, you need to collect their email by giving them a proper value in return to their email. Value can be in the form of free Ebooks or resources, or weekly newsletters.
Also, you can add your visitors to your social media pages. In that way, you can convert your new visitors into a permanent or recurring visitor. By creating your audience list, you can promote your new content directly to them, and also you can develop trust with these audiences.
As you develop trust, you can able to sell your Affiliate products.
13. Promote Content like a Pro.
You have to think like a marketer because promoting content is one of the hardest parts of blogging, and that decides how much success you will get from blogging. If you are an Expert in promoting content, then you can get a huge success. Once after you create content, you have to promote, then people come to your site and read it.
For doing content promotion, you need to create a promotional funnel, where you can add which channel you want to promote your content. Some best content promotion channels for me are email marketing, Directory Submission, Forum, and q&a site, Social network sites like Facebook, Instagram, and Pinterest are the best. 41 places to promote your blog post.
Also, get a free blog post checklist to write awesome posts.
14. Try to Invest in your Blogging.
Good & smart Investment in your Blogging gives you ten times more in return. If you earn around $1000 per month from your Blog, you should spend $100 in your blog to see it real quick.
First of all, you have to invest money in good web hosting (Siteground), Premium Theme & Premium plugins. You can spend some money on promoting your Blog Articles through Facebook Advertising and Instagram Advertising or other social media advertising. By Investing your blog income in the way, you can see better results by time.
15. Think about your Blog, Monetization.
I know we all are doing so much hard work on blogs. So have you thought about monetizing your blog? (Here is how I monetize my blog and generate income from it) The first thing is to analyze your blog readers’ interest or define the buyer persona. When you clearly understand your website visitors’ intentions and what they want, then you can solve their problem.
As a solution, you can promote any similar product that helps to solve their problems. Then your conversion will increase. Also, choose the Monetization strategy, which suits your blog. This helps you to earn a good income from your blog.
Blogging is not as hard as you think, and it gives a wide range of benefits to your business. If you are looking to set yourself stand at the top from the crowd of competition and grab the attention of your target audiences, your business needs a blog and these blogging tips too.
Starting a blog for your website or business can open up new opportunities for your business, in different ways. When you use blogging tips properly, a blog can be helpful to increase awareness, showcase your expertise, answer customers’ queries and establish your business as the brand in your niche.
So, start blogging today to get a better ROI to your business using these blogging tips on your business/personal blog.
Other resources you might like:
- A complete guide: Why SocialPilot is best for your business?
- eCommerce Business – The Ultimate Guide To Start Your Online Store
- 21 Best Social Media Marketing Tools Every Marketer Should Have
- How To Build Brand Image: A Guide To Create Powerful Brand
- How To Use Content Marketing As Your Growth Weapon?
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