Optimizing your website and blog is an essential element for Google ranking. But most of the newcomers and bloggers make common SEO mistakes that can be avoided in the very beginning.
However, you may still be optimizing your website with the best SEO techniques and have the perfect SEO strategy laid out, yet not realize the desired results. Is there something you are doing wrong?
Over here are 13 SEO mistakes that you might be making.
But before getting started you need an SEO tool, which is a must-have and will help you with SEO optimization.
Semrush. The only SEO tool you need. Check your website here:
Get more backlinks
Backlinks are one of the biggest factors of earning a higher ranking on google. In the realization that links are essential metrics considered in Google’s algorithm to rank websites. Most of the site owners resolved to buy links from fraudulent websites and stuffing them on their website. This is one of the biggest SEO mistake they make.
Getting a few links from reputed websites is much better than getting more links from poor quality websites. Because most of the time when you buy backlinks, they are spammy or outdated or broken and won’t lead you more significant traffic.
To cover this up, they hide links from the audience. Nonetheless, Google’s bots can still crawl and find these links, but unlike before, search engines penalize unnatural links, earn quality links the right and honest way, including, good PR, guest blogging, among others.
Another way to getting a quality backlink is, partner with a non-profit in your local community and do a contest or giveaway. It is possible the local paper will pick up on it and give you some free PR (and a link to your website). Join your local chamber of commerce or BNI and get a listing on their website.
Offer to write a guest article for the local paper or neighborhood magazine. They will often include a link to your website in your bio at the end of the article.
Another important thing acquiring backlinks from multiple domains is important.
Now the question is: “How can I get links from a wide range of different websites that are relevant to me?” Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle.
Analyze where your backlinks are coming from mainly. If you find that backlink is mainly coming from a small pool of domains, look at a way to diversify your backlinks strategy to get links from a greater variety of domains.
Follow this and try avoiding small SEO mistake.
Anchor texts are vital for link-building in the way they toward other content on your site and other relevant material off-site. If you misuse anchor texts, you are making a huge SEO mistake and might earn penalties from Google.
Anchor text has been a huge talking point within SEO for many years now. Most of Google’s major algorithm updates focused around weakening the impact of having backlinks with keyword-focused anchor text, but it seems like it’s still a huge factor towards ranking.
The chart shows that results ranking #1 on a page had an average of over 5.4% of all their anchor text containing the keyword they were ranking for. In fact, over 1.2% of all the #1 ranking URLs analyzed had 100% of their anchor text containing the keyword they were ranking for.
As the chart above clearly illustrates, webpages ranking higher in Google had a much larger proportion of their anchor text containing their target keyword. Ultimately, it seems that keyword-focused anchor text is an important ranking factor, and this was even more evident in the upper quartile of search volume keywords sampled.
Today, it is hard to get away with keyword-rich anchor text. For anchor texts to yield better results for your website and avoid SEO mistake, you must resolve for branded text. If you want to play safe, you also want to use long-tail anchor texts like you would for keywords.
Google has come out and said that HTTPS is a confirmed ranking factor. Over 33% of all pages ranking 1, 2 or 3 use HTTPS. That said, they haven’t actually confirmed how much this impacts search rankings. From the dataset analyzed, there was visible correlation between HTTPS and higher Google ranking.
All of this to one side, HTTPS is likely only just going to get more important. Google is pushing the message of secure browsing particularly hard at the moment, and they will soon be showing many more obvious warning messages to Chrome users when they visit HTTP sites.
Make sure to avoid this SEO mistake. One would assume that this shift towards HTTPS stretches far beyond just security, but rather opens up the opportunity of greater browsing speeds through the rollout of HTTP/2.
Create Internal links
As your website balloons in size with all of your awesome content, you’re bound to encounter some pretty basic internal linking errors. This includes everything from producing mass duplicate content to 404-page errors cropping up.
Internal links provide five valuable functions for your website:
- Providing clear pathways to conversion pages.
- Spreading authority to webpages hidden deep on your site.
- Providing additional reading or interactive material for users to consume on your site.
- Organizing webpages categorically by keyword-optimized anchor text.
- Communicating your most important webpages to search engine crawlers.
There are also common SEO mistake when including internal links that you should watch out for. Naturally, it’s important to think about your top-performing pages and consider placing links to them in your content. This is a way to give them visibility and create additional traction.
But make sure you don’t include internal links just for the sake of having them in an article if they don’t match the topic and focus of the piece.
As with keyword stuffing, it’s crucial to watch out and not overdo internal linking. If the content and links seem unnatural, the work will be unappreciated by your target customers. It would not be favorably treated by search engines either, as it can be seen as a fraudulent practice.
Resubmitting an XML sitemap to search engines and avoid SEO mistake, also a great way to open up crawl paths for search engines to unlinked webpages.
Along the same lines, it’s important to use your robots.txt file and noindex tag wisely so that you don’t accidentally block important webpages on your site.
As a general rule of thumb, no webpage should be more than two clicks away from the homepage or a call-to-action landing page.
Create mobile-friendly website.
The majority of people are now using mobile phones to search for information on the web. Are your website pages mobile-friendly? Your site should be optimized for mobile devices and easy to navigate so users on any device can find what they need quickly and easily.
SEO optimization is not only about content and keywords. It’s also about the quality of your website, particularly its performance on mobile devices, which are users’ top choice today. Google and other search engines can recognize when your website is not mobile-friendly.
If you haven’t considered a smooth mobile experience for your audience, your rating on search engines can be jeopardized.
Make your website faster
Your web pages should load fast on all devices. Slow-loading web pages could negatively affect your ranking on Google and is a rookie SEO mistake. Nobody likes to wait several seconds for any website to load.
Use the right keyword.
So you invested the time in crafting a piece of long-form content, but it’s not driving large-scale traffic to your website.
Just as bad, your visitors have low time on a page and are not converting. Optimizing is all about the keywords that you want your website to rank for. But are you are choosing the right ones?
One of the most common SEO mistake in selecting keywords is neglecting the preference of search engines and users for long-tail keywords. While you might define your products and services in a certain way, it’s more important to understand what words your potential customers would use to refer to them.
While most of us understand the importance of long-tail keywords for informational queries, sometimes we run into some common SEO mistake:
- Failing to segment search volumes and competition by geography.
- Relying too much on high volume phrases that don’t convert.
- Focusing too many resources on broad keywords (external links, internal link anchor text, etc.).
- Ignoring click-through rates.
- Trying to insert awkward exact match phrases into the content.
- Ignoring AdWords’ value.
- Allocating target keywords to irrelevant content.
- Choosing keywords irrelevant to your audience.
It’s important to actually research the search phrases that appear in top results for both national and local searches. Sometimes the terms you consider correct might mean something completely different for other people or could be too generic. In either case, you will be optimizing for all the wrong keywords.
It’s best to do your background research carefully before you start the optimization. Using tools like the Google AdWords keyword planner, Google Trends, SEMrush and Moz Keyword Explorer can help immensely in putting your finger on the pulse of trending and adequate keywords.
Keywords stuffing will create SEO mistake that you don’t want to make.
You might think using your target keywords in every sentence of your content would boost your ratings. That strategy is another big SEO mistake to make. In fact, going overboard with using keywords is registered as spammy by search engines, which means it actually hurts your SEO performance.
That’s why keyword ‘stuffing,’ or overusing your intended keywords, is not crucial to your SEO success. Such an approach would make your content unnatural and useless for its intended audience.
In fact, Google is employing a special semantic search called Latent Semantic Indexing (LSI). This program can recognize your content’s topic without the need for stuffing your content with repetitions of your target keywords.
Use Semrush for SEO practice:
Proper SEO slug/permalink structure.
“Pretty” URL’s are better (https://beyondexecute.com/blog is better than https://beyondexecute.com/index.php&id=54). If your page URLs are human-readable, that’s a good thing. Try not to use numbers or symbols in your slug, people are more likely to click URL that consists of keywords and with words that tell about the topic.
Optimize for search engine first
It is tempting an idea, to rank on top of the first page of search engines, which explains why most webmasters optimize their sites for search engines first. While that might yield some results, there is much more potential in your position on SERP if you optimize for audiences first.
Google has a liking for websites that value their audiences, which justifies its incorporation of user experience in the ranking algorithm. Do what is best for your audience first, and search engines will reward you for it and avoid silly SEO mistake. Consider creating high-quality content, improving the UX of your site, page speed, as well as audience engagement.
Some of the best ways to engage your audience include using infographics in your content, quotes, asking questions, and more importantly, responding to feedback.
Not investing in link-worthy content.
As we understand it, the quantity and quality of unique referring domains to a webpage is one of Google’s three most important ranking factors.
Link building is a major industry pull for agencies. But going out and pursuing mass links through guest posting, manual outreach, and influencer marketing can be costly and resource-intensive. The best way to acquire links is naturally, leveraging stellar content that people just want to link to.
Instead of investing time in manual research and creating hundreds of guest posts a year, why not invest in a piece of content that can acquire all of those links in one day of writing?
Again, I bring up HubSpot, which provides a great example of this. Every year, they provide a list of industry statistics they scour from the internet, such as “The Ultimate List of Marketing Statistics”, which serves as an invaluable resource for anyone in the digital marketing industry.
As previously stated, invest the time in crafting long-form content that adds value to the industry.
Dedicate some of your manual outreach strategy to promote a piece of content published on your own website and not someone else’s.
Skipping title tags and meta descriptions
Optimizing your content does not finish once you include a target keyword in your articles. Title tags and meta descriptions are essential elements of SEO that should not be forgotten. Skipping them means a huge SEO mistake for your content. These optimizing factors are considered by search engines when crawling your website, so if properly done, they can improve the performance of your content.
Not using right alt text and title for your image
Any website owner by now already knows that images are picking up as a reliable source of information. Integrating images into your copy increases your click-through rates by a significant percentage. Still, ignoring the essence of image optimization might cost you a lot more than you think and is another SEO mistake you’re making.
Titles, image descriptions, and captions are all essential aspects of optimizing an image. Specifically, you must be deliberate about adding alt-texts to your pictures which are necessary informants for search engines spiders as well as audiences.
Further, you want to optimize the sizes of your pictures so that you can boost your web page load time. Compress the images you upload without compromising on quality.
That’s all for SEO mistakes!
I’ll be updating on SEO mistakes you might be making and provide solution for your problem.
It’s ok to make mistakes, but it is necessary to consult or find solution for it. SEO is a huge topic and if you are new to it, it’s going to be a lot harder. But there are certain steps that can make your work way easier.
If you’re having a problem with optimizing your website with SEO or you want to find out SEO mistakes that you keep making. Then, comment down below and I’ll try to provide a solution asap.
Until then read the articles that you might be interested in:
- 41 Place to Promote Posts and Get Free Traffic.
- How to Promote Your Business? 34 Best Ways to Increase Traffic.
- 9 awesome ways for building an online business.
- Step-By-Step SEO Guide For Beginner Made Easy